Is Facebook Worth Using For Marketing?
The hard truth
The hard truth about Facebook marketing is that Facebook is cold traffic. Cold traffic is a kind of traffic where people did not go for a specific search before something is proposed to them.
One thing is sure, 90% of people on Facebook are there for entertainment. They are not there because they want to buy things. They just want to relate with friends and families. They want to know what is happening, they are out for the latest gossip.
As truly as people are on Facebook for mere distraction, it does not means that they don't have questions you can provide answers for...It does not mean they don't have problems you cannot provide a solution for. Sometimes, they may even have a problem they have decided to ignore until you shed some light on it and get their attention.
Either you want to use Facebook, Youtube, or Google as your Marketing pool, you still need to get people's attention. Getting people's attention means that you must get an interesting offer. Having a good offer is not the end, you also need to know how to present the offer. everything boils down to quality content.
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